Tuesday, June 8, 2010

Early bird gets the worm

Television has a real problem. They have no page two. Consequently every big story gets the same play and comes across to the viewer as a really big, scary one.
-Arch Buchwald, 1969

I was lucky to arrive a little earlier than usual as I was sent off to two jobs before 9am. One of the jobs was out to the Cowboys as they had helped fund a trip for a family with sick children. I was told to interview the mother but as obvious as it sounds it was a lot harder to interview the mother as she was chasing after her children. I did get to talk to her for about 10 mins but I found it hard to word my questions as I did not want to offend her.

The next job was at the Palliative care as they were having a morning tea to start the Palliative care awareness week. The photographer and I were running a bit late so I called the contact to inform her and I asked if we could try and arrange the photo before we got there. But she said it would be impossible to get a patient in the photo. After I had finished the call I conversed with the photographer and he told me to call the PR officer to try another route for the photograph. She also said there was not much they could do about it. So we had to change the whole angle of the story as more of a promotional angle instead of a story of a patient.

Once I was back in the office I received two phone calls from the mother from the Cowboys story. I was a bit worried as to why she would be contacting me. But luckily she just thought we should talk a little more as the morning was a tad rushed she also wanted to mention some people that helped her. She asked me to put them in the article and I did but not promising that they would stay in there. As we all know only the chopping block anything can get cut.

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